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The replacement for smartphones
smart glasses, smartphones, meta, apple, baidu
They don't require hands to operate, they're integrated with the real world, they're immersive, interactions are passive and in real time... the latest candidate to replace the gigantic smartphone market is smart glasses:
Smart Glasses. After the partnership between Meta and Ray-Ban finally achieved what Google failed to do, the queue between the big techs wanting a place is only getting longer:
Apple: has given start to the initiative codenamed Atlas, which involves collecting feedback from Apple employees on smart glasses and future focus groups, using products already available on the market.
Baidu: the Chinese version of Google, wants to take advantage of the fact that Meta can't put its AI tentacles to work in China due to local regulations, and is due to announce its own smart glasses next week.
Even Realities: is already selling its smart glasses called G1, mainly in Europe, which start at a whopping U$599.
With new AI superpowers, the glasses are already capable of performing all the basic functions of a smartphone: making calls, taking photos and videos, playing music, simultaneous translation, giving directions, measuring physical activity, running apps, interacting with virtual assistants... without having to use your hands.
Mark Zuckerberg is so convinced that this is the new computing platform that he thinks it will overtake smartphones by 2030.
Tim Cook agrees with the potential and adds that the experience is more intuitive and immersive.
Research institutes, on the other hand, disagree - saying that by 2030 the smartphone market will still be 69x larger than that of smart glasses:
→ Smart Glasses: ~U$5.5bi in 2023, with a compound annual growth rate of 10.69%
→ Smart Phones: ~U$600bi in 2023, with a compound annual growth rate of 7.2%
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